Recent Podcast Appearances
Amazon AWS Podcast
- Why subscriptions are about relationships
- How to correctly calculate CLCV
- Why you need to focus on your best customers
- At the key moments of truth in the relationship
- Leveraging customer data, research & AI
- To drive return from retention & CX
- While also reducing cost
- + some top retention tips
Reach 4 Growth Podcast
- One of the most popular performance marketing podcasts in the Middle East
- In my episode I go deep on retention and moments of truth
OTTRED Spotlight Podcast
- OTT focussed podcast run out of Dubai by the brilliant Chris Redmond
- I talk about moments of truth and organisation design
Chat About What Brands Can Learn From Telcos & Sports about Retention
- Session with the Subscription Doctor, Matt Holman
- About my journey and what D2C brands can learn from sectors with a more mature retention backbone
The Customer Retention Show
My podcast where I host panel discussions on the drivers of retention in different industry verticals. 4 episodes so far including Publishing, B2B SaaS, Betting & Gaming and a CRM special.
VIST CHANNEL
Session for Opticircle on Why Customer Love Drives Growth
Opticircle is Optimove's customer community. The recording includes Q&A questions from Optimove customers and a product demo.
LISTEN
An Interview with...Tom Burrell
This is an interview I did with Phil Ireland for his An Interview with podcast. We talked about leadership pressure, decisions without certainty, mental health and more.
LISTEN
Spotlight Fridays
This is an interview I did with Anna Samkova for her Spotflight Friday podcast. We talked about retention as a leadership decision and retention as an outcome, not a discipline you run.
LISTEN
Book me to speak at your event
Hi, I'm Tom.
With over 26 years of experience in Retention, I have spoken at hundreds of events, ranging from major technology conferences for companies like Oracle and Airship to smaller, more intimate sessions with C-suite leaders during management off-sites.
Research from Harvard Business Review and Bain indicates that a 5-10% improvement in retention can boost profits by as much as 100%.
The world's mega brands (Amazon, Spotify, Netflix, Google) understand that the key to rocket-ship growth lies in retaining existing customers.
They are successful at this because they have understood one thing that many brands have not, the key to customer retention is optimising moments of truth.
Despite this, many companies are simply leaving money on the table by not being organised around customer retention.
My talks typically focus on how to identify and optimise customer retention moments of truth, and what it means for customer retention and revenue, with examples relevant to the audience by sector and seniority.
Get in touch [email protected]
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